Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success by Utpal Dholakia

Author:Utpal Dholakia [Dholakia, Utpal]
Language: eng
Format: epub
Published: 2019-06-26T00:00:00+00:00

Mercedes Sedans: C-class ($40,000+), E-class ($53,000+), S-class ($90,000+).

LinkedIn: Basic (Free), Career ($29.99/ month), Business ($47.99/ month), Sales ($64.99/ month), Recruiter ($99.95/ month).

Procter & Gamble detergent brands: Era ($.15/load of laundry), Cheer ($.26/load), Tide ($.40/ load), Tide Plus ($.64/ load).

Typical Bar, Club, or Pub: Rail drink ($6; unbranded liquor), Call drink ($8-10; mid-tier liquor brand), Top-shelf drink ($13+; premium liquor brands).

Shell Gasoline: Regular (87 octane), Plus (89 octane), V-Power (91 octane).

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.